Has Pokémon GO Peaked? New Data Says “Yes.”
According to SurveyMonkey, Pokemon Go usage in the US peaked on July 14th and has been steadily declining ever since. July 15th was the day the 3 step bug started.
Pokémon GO usage peaked on July 14th, a week after release
In terms of daily active users, the largest day for Pokémon Go in the US was July 14th, exactly one week after the game’s debut. We estimate that just over 25 million smartphone users played the game on that day, though usage levels were fairly steady at just over 25 million users few a few days around that time before declining.
Downloads of Pokémon GO peaked the day it was released
Surprisingly, downloads of Pokémon GO were largest on the day it was released, July 7th. Most successful apps, including previous record-setting hit games Draw Something and Candy Crush Saga, experience a slow start. These games hit their daily-download peaks some months after initial release. Pokémon GO is unusual not just for the size of its success but also the incredible speed of its ascent up the download charts.
Search interest in Pokémon Go peaked on July 16th
The number of Google searches for the term “Pokémon GO” closely mirrors the actual usage of the Pokémon GO app, with a relatively flat peak from July 13 to 16. The spike on July 12th mirrors the download spike on the same day.
RedditorDadosa41 wrote “The three step bug kinda killed the fun exploration part for me. I don’t go out looking for Pokemon that I can’t track. Now I just open up Pokemon go when I have to walk somewhere as a little side thing.”
Where to from here?
I have to agree with Survey Monkey on this “There’s still a long way to go. As we’ve seen from other games there’s still every chance that the game attracts millions of users (and makes millions of dollars) for months, and even years to come. Plus, the game is not yet available in all countries of the world, with some major countries yet to enter into the hype cycle.”